Magento is very well known for its versatility and user-friendliness as an e-commerce platform. The solid and sturdy foundation is essential for any business. Magento can provide a solid and sturdy platform for its users. In the modern times, the online business is expanding at a high rate. Expansion of the online business has called for action of many web developers. Magento is very convenient for the Magento development experts as it is easy to use and supports lots of features. This platform is helpful for launching various e-commerce businesses and also for migrating from one platform to this platform to ensure a better experience. Better experience, swift operation and use of use help save a lot of time and bring good reputation to the online store leading to more business.
Magento e-commerce platform is a very popular one because of it’s versatile and user-friendly properties which are as discussed below.
- Good features
The characteristic features typically associated with Magento like facilitating layered navigation, advanced search, wish lists, favorites, multi-store feature, email list, product comparisons and grouped products. It supports content management for static pages. It enables SEO performance. All these features make Magento a leader in providing a platform for launching an e-commerce business.
- Highly flexible
Small or big business owners all can opt for something with Magento. It caters to the different needs of customers as per the nature of their business. It has different offerings for different sizes of pockets. For example, it offers ‘Magento Go’ for the small businesses. The ‘Magento Enterprise’ serves medium and large businesses perfectly. One can be assured that Magento offers something unique for every business.
- SEO Advantage
‘Magento SEO’ has been able to solve multiple numbers of issues by facilitating better optimization of an e-commerce site. It has developed page traffic; duplicate content, landing page, indexing, etc are efficiently managed for a website.
- Friendly to the developers
With the expansion of business, the websites have to be upgraded as they will see more traffic and new features have to be added. The advantage with Magento is that it is friendly with the developers and allows lots of improvements at the later stage. It is very easy to update pages, add pages and link pages in Magento. This leads to saving a lot of time.
- Shopping Cart
Online shopping becomes easy with the availability of shopping cart on the website. Magento has this feature integrated into it. So this feature really helps the customers to follow the step by step process while buying. In fact, the customers can be given the choice of choosing various products and then pay by choosing from almost fifty payment gateways.
- Managing multiple stores
Earlier it was a very daunting task to manage multiple stores from a single administrative panel. However, now with Magento, each store has the choice to set up distinctly with its unique product catalogue. Running and managing online business 24-7 has become stress-free, thanks to Magento.
- Google Services
It is possible to use many services of Google like Google Analytics, Google Checkout and Google Base with Magento. It thus helps in tracking traffic, uploading content and processing orders placed by customers.